Glossary. Enjoy.

80/20 Principle - also known as the Pareto Principle. This is the observation that 80% of your desired results come from 20% of your efforts, core people, etc. Think about it in practical terms. If it's a church, the tithes and offerings that keep the church going are from a small crowd compared to the whole bloomin' onion.

Bokeh - this is that glut of blurry blurriness you see from moving lights and shapes when the camera's focus is set to, say a foot in front of the camera, but the nearest object is actually on the other side of the Mississippi River.

Color Correcting - getting your raggedy ole picture to actually be white at its brightest points and black at its darkest points. Oh, it's where you'll fix a daylight-balanced picture that was shot in a room full of 3200k bulbs.

Color Grading - once your image is color-corrected, you can start adding some sizzle to the show with all kinds of color schemes (a popular one used in a lot of movies these days is the orange-teal look).

Color Temperature - this is the newfangled way we rate the look of different light sources. If we use feet and inches to measure distance, we use Kelvins to measure the quality of our light sources, named after some man Kelvin who did something profound for mankind by making shopping at Lowe's for 4000K light bulbs that much easier. Kelvins (K) are usuallly in the thousands. 3200K is about the quality of a tungsten bulb (which is orange-ish) that you'd find in your lamp. 5400K - 5600K is about the quality (which is bluish) of daylight.

CTA - stands for Call To Action, which just means what you're trying to rally folks to do. It's the step or steps that lead people to the cause, the goal, the mission, or the vision.

CTR - stands for Click-Through Rate, which just means out of the whole enchilada, how many people actually click on your link(s). It's experessed as a percent.

El Mariachi - only the most inspiring independent film in the history of cinema. In the early 90's, a young guy named Robert Rodriguez did controlled lab tests to finance a feature film. He shot it on a 16 mm film camera with limited crew, time, and resources, and he has been blazing trails ever since. Look him up; I'm only giving you the Reader's Digest summary.

Lion Tamer Principle - trainers would use a stool with 3 or 4 points (legs) to confuse the lion. Too many inputs would overload its mind. We are no different. This principle says you need to keep links and hashtags to a minimum. For example, one link and three to four hashtags. Now only if I would follow this principle every time!

LUT - stands for "Lookup Table" which to this day doesn't make a whole lot of sense to me. A LUT is essentially a preset color-grade. LUT's are presets, and oftentimes, you'll find artists who sell packs of them that you can use in a color-grading software like DaVinci Resolve.

MVP - or "minimum viable product" - the bare-bones minimum product you can possibly ship to your intended audience. It doesn't have all of the fancy bells and whistles you want right now, but it's serviceable enough to get it to your crowd right NOW while mitigating your risk.

POC - or "point-of-contact" - this is the person you are in contact with or need to be in contact with.

RAW - this guy is your friend. RAW videos and RAW photos are generally very desaturated. Not quite black and white, but not Willy Wonka's chocolate factory either. RAW images allow for a lot of manipulation, or in plain English, room to push and pull colors around. When you can, shoot in RAW. The files are always bigger, but the extra palette is worth it.

ROI - or return on investment is what you expect to get in return for your hard-earned dollars. Think about the parable of the talents. The servant that took the master's talent and brought back 10 times that amount made a great ROI for the master.